Best Lifestyle (Social, Communications & Media)
Silver Award
MiQ Image Company Ltd.
Fingerprint Profiling C2B Innovative Customization
We are now in an age of “customization” where customers are our biggest asset and branding! MiQi’s “Fingerprint Profiling C2B Innovative Customization” combines fingerprint recognition and biometrics, and categorizes all personalities, creating the World first fingerprint profiling innovation technology. We categorize all fingerprint patterns into 7 different personalities represented by 7 lovely animals. With a trendy hardware design that interacts with consumers, MiQi adds the “customization” element to products, creating a brand-new customer experience! Our customers include Godiva, IT Fashion chain, and more. MiQi arouses customer curiosity, both online and offline. MiQi back-end system collects consumer behavior data (we DO NOT collect fingerprints), which is a valuable reference for future market promotion and product design roadmap, allowing companies to closely follow customers interests! This cost-effective marketing solution achieves mass customization without having companies to change their product lines, thus boosting their sales revenue, accomplishing the C2B effect!
Comments from Judging Panel
“It is an interesting personality analysis through fingerprint profiling. This solution can easily draw public attention in events, especially to female, and bring talking points to the group.”
Source: https://www.hkictawards.hk/doc_2017/05_LS_CategoryProgramme.pdf
